Bachelor of Science Degree
The best marketing professionals excel at building relationships between organizations and their audiences. Oakland University’s marketing degree stands out for similar reasons. We’ll help you establish connections on campus and in the community to lay a solid foundation for your marketing career. Our marketing degree features small classes that encourage strong relationships with faculty, who routinely act as professional mentors. And the marketing program has extensive community partnerships that yield opportunities for you to gain internship experience, start a professional network, build a work portfolio and the take the first steps in your marketing career. The results say it all: 94 percent of our marketing majors land a marketing job within a year of graduation.
The best marketing professionals excel at building relationships between organizations and their audiences. Oakland University’s marketing degree stands out for similar reasons. We’ll help you establish connections on campus and in the community to lay a solid foundation for your marketing career. Our marketing degree features small classes that encourage strong relationships with faculty, who routinely act as professional mentors. And the marketing program has extensive community partnerships that yield opportunities for you to gain internship experience, start a professional network, build a work portfolio and the take the first steps in your marketing career. The results say it all: 94 percent of our marketing majors land a marketing job within a year of graduation.
Earning your marketing degree in Southeast Michigan can give you a significant edge in the job market. The region boasts a thriving economy with a wide range of employers, from dominant global brands to fast-rising newcomers, government agencies, worldwide nonprofits and more. These organizations have hundreds of marketing jobs to fill—and they actively recruit marketing majors from Oakland University.
Although marketing is closely associated with the advertising industry, marketing career opportunities are much broader than that. Our marketing degree prepares you for marketing jobs in consumer research, product development, international business, e-commerce and many other areas.
A marketing degree can position you to rise into leadership positions over time. Some common starting points for marketing careers include:
Our marketing degree provides comprehensive knowledge about marketing concepts and practices. The marketing major consists of four core courses, with electives that enable you to develop specialized expertise in an area of interest to you.
Depending on the marketing courses you choose, you’ll study subject matter such as: